Wise Words From Stroumbo

Maybe George Stroumboulopolous should be the new Director of Programming at The CBC.
Quoting George:

"Online is rapidly becoming king, not traditional TV platforms."

"Part of the reason we did this show is for the kind of people who didn't really watch TV like this before.....

(My 2 cents: pretty much that whole
younger demographic that the CBC claims
they're so eager to attract.)

He continues:

....so they're not going to come to television - they're going to watch it however they want."

"Ten years from now, the cable channel isn't going to be nearly as important as the domain name. CBC.ca, that's the television channel of the future. We don't worry about where people are watching us, as long as they're watching us."

Listen to Stroumbo, CBC!!!

The Internet angle is just one of the many reasons why the jPod Fan Campaign exists. Its importance is discussed alot because people ended up watching jPod online as it was switched to air in the "Friday Night Death Slot".

For the record, with the exception of Episode 11 which wasn’t aired at all by the CBC on TV and only available online, I watched every episode Traditionally. First on Tuesdays, and then on Fridays. If I happened to not be home when it was on I set my DVR to record it, and I could watch it whenever I wanted.

Times are changing though, and how people choose to get their entertainment is shifting. Today’s young people are a tech-savvy bunch, and probably spend more time on their computers than they do in front of the tube. The CBC is undervaluing their importance. How many people, say from 17-24 years of age, could actually attest that the CBC is a channel they watch very frequently? Not many I bet. My own teenager only watches it for Hockey Night In Canada, and then for jPod. This generation will feel no connection to the CBC, how can they expect them to become loyal, lifelong viewers when they feel ignored?

The CBC was popular when I was growing up in the 70’s and 80’s, but then, we didn’t have tonnes of other options back then fighting for our attention. And I wouldn’t consider the “nerd” factor either, computers aren’t just for geeks anymore. In fact, I’m not even in the Target Audience for the show, but I sure as hell made sure that I know my way around the computer, I can’t have my kids being able to use it better than myself.

I think the CBC is missing the boat here, they should be ecstatic that one of their shows is reaching such a highly coveted demographic, on TV, and online. Internet viewers are a BONUS! And if they were smart, they would air jPod on a more suitable night, increasing their traditional viewings. jPod at least deserved a chance, cancelling it so hastily leads me to believe that the CBC could really care less about quality of their programs and fixate themselves on outdated BBM ratings.

Chis Haddock, producer of Intelligence, pointed out the lunacy of the CBC gauging a shows popularity, especially among young viewers on the weekly BBM ratings since so many young television fans don't own their own homes and so cannot be counted, and many of them watch TV on the Internet.

"The ratings themselves have been questioned very profoundly all over the world about their accuracy and their relevance because you have to be a homeowner," Haddock points out.

"So university students don't get counted, a person who is a renter doesn't get counted, a lot of people under 30 don't get counted, so it's absurd on many, many levels. I mean do you have to buy a home to get counted in the ratings?"

Well said, Mr. Haddock.

As far as production costs for CBC shows, well I am paying for that, we all are. (The last numbers I could dig up on that were for 2002 - Canadians paid $794,058,000 for the CBC. That's for English and French radio, AM and FM, plus English and French TV and CBC North.) I could get really snotty here and bring up CBC executives staying in $800.00/ Night Hotel Rooms with Personal Butlers, but I digress.

Warner Bros. has obviously realized that jPod is worth having, as it will be available on TheWB.com for free, paid by embedded advertising. And NBC’s Hulu has already sold out their ad space. This is not a fad people, it’s the new reality. The CBC should embrace it or risk being left in the dust. And yes, the CBC may argue that they did promote the show sufficiently, but the problem there is that jPods' Target Audience wasn’t watching the CBC in the first place to see them.

In the end though, the biggest reason people want jPod to stay is because it is a brilliant, smart, funny show with a cast that falls in perfectly with one another, and it makes us feel proud that something so good was Made in Canada.

Saying all that, here’s a Video I made: 20 Reasons to Save jPod - (For Entertainment purposes only, all content credit acknowledged)


jPod - SAVE IT!!!

Oh! The Injustice of it All!

I'm pretty picky about what I watch on television. Face it, we can get emotionally involved with the shows we decide to invest our time in, for that half-hour or hour it's on, we become a part of their world, their stories, their lives. The last couple of years I have been very careful about getting "Hooked" on any new shows. I only have so much time because of the 4 Amigos, so there is only a Chosen Few that are good enough to make it onto my PVR. The biggest reason for this though is I have been stung by cancellations so much now to the point that I often wait out the first season of anything. I figure, if it survives its Freshman Year and I'm still interested, I can always rent the DVD and catch up before Season 2 starts. I've yet to do this though, Sistah still can't get over the fact that I've never watched an episode of Grey's Anatomy or House.

So it was with much trepidation that I decided to give jPod a shot. I had caught a couple of promos for it (Not sure where, during a rerun of Arrested Developement perhaps?), and it peaked my interest enough to make sure I was front row centre for the Premier Episode. I was not disappointed, in fact, I LOVED it! I wanted to shout it from the top of a mountain - "jPod is amazing! Watch it! It's the best new show to come out in forever!", and go figure, it was on the CBC. The Dude, who's television viewing habits primarily consist of HNIC, The Blue Jays and re-runs of Stargate, thought it was great too. We couldn't wait for the next Episode, and roped The Teenager into watching it with us the next Tuesday. That was a feat unto itself considering he barely watches any television and is usually glued to his X-Box. I had a Premonition though. "It's too good" I declared, "and I bet you any money, it gets cancelled." The Dude agreed. This was by the same station that canned "The Tournament", the Suits at The Ceeb had already proved to me they didn't know a good thing when they had it.

Sure enough, after only about 5 Episodes and a time change to the "Friday Night Death Slot", the CBC lowered The Axe on our Canadian Podsters. "How can they!!!" I whined to The Dude after the headline greeted me on the Interweb. "They can't! It's my New Favourite Show!" It ruined my whole day.

Kirstine Layfield herself talked about how the CBC was taking notice of things. From an article in the Globe and Mail on 30/05/07 and also posted on the CBC Website:

After years of so-called high-impact miniseries that largely left viewers cold, CBC Television has unveiled a slate of fall shows that it says reflects a new belief that audiences like to be given time to really get to know TV characters.Kirstine Layfield, executive director of network programming, promised a “new direction at the CBC” and acknowledged that “the audience had changed.“People like to meet characters. They like to fall in love with them, and stay with them for a while. Our goal is to increase the number of people coming to the CBC,” "Damn it Kirstine Layfield! You betrayed us!" I cursed. We fell in love with the characters from jPod, why wasn't she letting us stay with them for a while?

After somewhat calming down, I immediately jumped onto the CBC Website and shot off a very angry letter letting them know how disappointed I was with them. I called too, taking an "Attract More Flies with Honey" tone, I figured, it wasn't the girls fault at Audience Relations it was dropped from next years schedule. It turns out I wasn't the only one. Within days of the announcement, facebook groups and a website with the soul purpose of saving the show were up and running. Even actors from the show were participating in the fight to save famed Canadian author Douglas Couplands' first foray onto Television. Yes, the Podsters are proving themselves to be a dedicated bunch.

Chris Haddock, producer of Intelligence, another cancelled CBC show, also talks about flaws in the Ratings System in an article at The Canadian Press:
Haddock also pointed out the lunacy of the CBC gauging a show's popularity, especially among young viewers, on the weekly BBM ratings since so many young television fans don't own their own homes and so cannot be counted, and many of them watch TV on the Internet. "The ratings themselves have been questioned very profoundly all over the world about their accuracy and their relevance because you have to be a homeowner," Haddock points out. "So university students don't get counted, a person who is a renter doesn't get counted, a lot of people under 30 don't get counted, so it's absurd on many, many levels. I mean do you have to buy a home to get counted in the ratings?"

I'm probably one of the "older" viewers of jPod, it's main demographic is roughly 17-28 year olds. Where is this Target Audience on a Friday Night? I can pretty much bet ya it's not at home watching the tube. I know if I wasn't married to The Dude and didn't have The 4 Amigos, I certainly would be out and about the town on Friday Nights. Episodes of jPod are also offered on CBC's own website and that's where so many fans are catching it, or through torrents. Obviously these Internet viewers mean nothing to the CBC, but the times they are a changing, and they should be considered. If you combine jPod's numbers from television, and how many are watching it online, it's right up there with the likes of Sophie. (Which, by the way, I'd rather gouge my own eyes out than watch, and I'm right in the demographic for that show. Ditto for MVP, or what I like to call "Desperate Hockey Housewives of Orange County". I'm still trying to figure out how the CBC decided to air that one, I mean, who does the CBC think they are? FOX?)

When the Canadian Broadcasting Corporations' aging demographic has gone on to greener pastures and no longer around to watch re-runs of Air Farce, the 'Google Generation' may very well hurt from the sting of cancellations so deeply that the CBC will not draw ratings, but contempt. The Power of the Internet has made it possible for Fans to rally around their cause in the likes modern society has never seen before, instanly bringing people together to fight for what they believe in, and well, cancelling jPod will not soon be forgotten and may go down as one of the worst decisions in Canadian Television.

Tonight at 10 p.m. I will be shedding a tear as the final credits in jPod's Finale roll... and I can guarantee this: I will never, EVER! watch any new show the CBC debuts. Having jPod hi-jacked away before it even had a chance to establish an audience has lost me as a viewer. The sadness I feel about it is just not worth going through again..... "sigh"..... I haven't felt this bad since FOX cancelled Firefly....

jPod Podsters (counter clock-wise) Steph Song as Bree, David Kopp as Ethan Jarleswski, Emilie Ullerup as Kaitlin, Ben Ayres as Cowboy, Torrance Coombs as John Doe.